Chongwen City has been listed as one of the four "attraction bookstores" in the country by relevant central departments. In the five years since its opening in 2003, party and state leaders and provincial party committee leaders have visited and provided guidance many times. Marketing activities such as the "Famous Forum", "Chutian Cup Children's Poetry Recitation Contest", "Chutian Cup Children's Composition Contest", "Youth Reading Activities", and "National Day Holiday Book Tour" held every year have received great attention from the Central Propaganda Department and the Central Committee of the Communist Party of China. The attention and praise of the Advanced Education Office.
Chongwen City uses books as a medium to inherit civilization and makes unremitting efforts to build a harmonious society. It has been widely praised by readers and society, and has also become the focus of many media. Xinhua News Agency, China Government Network, CCTV , People's Daily, and Guangming Daily have all reported on Chongwen City.
After five years of market tempering, Chongwen City has been adjusting and looking for new development models. At the end of 2007, the newly renovated Chongwen City made its grand debut and moved entirely from the second floor to the third floor. Different from the past, in addition to book sales, cultural and entertainment venues have been added, creating a one-stop cultural consumption model.
From the layout of the bookstore, we can see that they serve readers thoughtfully. They have 180,000 kinds of books reasonably arranged in the 15,000-square-meter business hall. They are divided into 25 professional areas according to book types. The distribution of various types of books such as economics, politics, culture, fashion, etc. is clear at a glance, and each area has eye-catching signs. signage. This kind of distribution pattern is more scientific than the mixed bibliography in the past, making it no longer difficult for readers to find books.
Among them, the most convenient change for readers should be the decoration of books at the door. According to Chong Book City, at the entrance of the book city, there is a bookshelf covering an area of ??nearly 100 square meters, with hot-selling books on stock market risks and other topics placed from front to back. This is a reminder to readers who have no purpose, so that they can understand the most popular books now. books to increase their enthusiasm for buying. Every detail change reflects the innovative ideas of the bookstore. Chongwen City assesses the situation, seizes opportunities, rides on the momentum, and continuously adjusts its operating structure. In early 2007, Chongwen City was named "2006 CCTV China (Wuhan) Best Employer of the Year". In the business world, some people have successfully created a commercial real estate model that integrates eating, drinking, playing and having fun. The newly renovated Chongwen City has also successfully applied this concept to cultural consumption.
At the end of 2007, Chongwen City moved from the second floor of Publishing Culture City to the third floor. It is understood that on the third floor, in addition to the book sales area, there are more than a dozen additions such as a coffee bar, a water bar, a multi-functional hall, a medium-green Internet cafe, a video game city, a children's playground, an electronic product area, a cultural gift area and a magazine area. A professional consumption project.
The new Chongwen City has a floor area of ??15,000 square meters, with 180,000 book varieties year-round. It has an effective layout of 25 professional areas, nearly 40 special shelves for publishing houses and multiple publishing areas. The establishment of the bookstore has formed a bookstore pattern with clear organization, reasonable layout, distinct levels and appropriate marketing needs. One-stop consumption projects such as coffee bar, water bar, multi-functional hall, Internet cafe, video game city, children's playground, electronic product area, cultural gift area, magazine area bring new cultural consumption concepts to readers. Some business people commented that the bookstore has truly created a one-stop consumption model from a cultural perspective. This business model with culture as the core has successfully connected culture and business and achieved the greatest potential for interaction. It is currently the most popular new model in the world. model. In addition, Chong Book City also makes full use of social resources to develop chain operations. It has cooperated with Zhongbai Warehousing to open a supermarket book chain store, cooperated with Wushang to open a community chain store, cooperated with Hubei Party School to open a professional learning independent store, and cooperated with Suning Electric Appliances formed a strategic partnership and set a precedent for operating a book chain store in an appliance store. In the future, Chongwen City will serve the readers with a more open mind, a more mature management concept, and a higher standard of marketing work.