The new media operation is a series of operation means to publicize, promote and market products by means of modern mobile Internet and using emerging media platform tools such as Tik Tok, AutoExpress, WeChat, Weibo and Post Bar.
New media can quickly attract a large number of readers in a short time, which is inseparable from its grassroots characteristics, making "everyone is a news disseminator" a reality. It is precisely because of this feature that new media has gradually changed people's concepts and even lifestyles.
This new way has opened up a new field of society, inspired the grassroots groups who have been "silent" and awakened their demands and rights to participate in the social process in person. This is also the most fundamental and important force for the rapid rise of new media to promote social progress.
New media characteristics
1, bidirectional communication mode
The way of traditional media information dissemination is unidirectional, linear and non-selective. It shows that the publisher of information releases information to the audience in a specific period of time, and the audience passively accepts information and lacks information feedback.
2. The receiving mode is from fixed to mobile.
With the development of wireless mobile technology, new media has the characteristics of mobility. Through mobile internet technology, browsing the web and watching TV with mobile phones are dynamic, not just in fixed places.
3. Communication behavior is more personalized.
Weibo, WeChat, blogs, podcasts and other new modes of communication make everyone a publisher of information, express their views in a personalized way and spread the information they care about. The content and form of communication are entirely my domain, and I am the master. On the one hand, the personalized mode of communication enables people to release information and affects the pleasure of others.
4. Real-time propagation speed
Compared with traditional media, the spread of new media has become more rapid with the help of Internet technology, and it is no longer difficult to receive information in real time and give corresponding feedback.